Vol. 1 No. 1 (2026): : February: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism

Articles

• Digital Marketing Strategies and Competitive Advantage among Tourism-Based Microenterprises

  Elinda Novita Dewi, Alfa Rohmatin, Ayu Ambarwati (Author)

  01 - 10

  • PDF

• Service Quality, Tourist Satisfaction, and Revisit Intention: Empirical Evidence from Emerging Destinations

  Karyono Karyono, Deo Renaldi Saputra, Sugianto Sugianto, Fendy Prasetyawan (Author)

  11 - 20

  • PDF

• Community-Based Ecotourism Development and Sustainable Rural Entrepreneurship in Indonesia

  Fidya Pramesti, Randika Shafly Fawwaz, Mahfud Heru Fatoni, Aswanto Aswanto, Eko Sutrisno (Author)

  21 - 30

  • PDF

• Innovation Capability and Business Growth in Culinary Small Enterprises: A Management Perspective

  Maiza Fikri, Leonardus Teguh Handoyo, Sahal Hanafi, Toman Sony Tambunan (Author)

  31 - 40

  • PDF

• Destination Branding and Tourist Engagement in the Era of Experiential Tourism

  Sherena Anodhea Eka Pramudita, Anggun Wida Prawira, Khodijah Asshofiah, Nourma Alivia Zahra El Rakhim (Author)

  41 - 50

  • PDF