Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism

Articles

• The Relevance of The Principles of Muamalah in Addressing Contemporary Disruptions in International Trade

  Rayhan Nur Fikri, Muhammad Alif Shafwan, Darriel Fadhilah, Muhammad Emir Fathan Alhafiz (Author)

  173 - 182

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• A Legal Analysis of The Practice of Review Manipulation (Fake Reviews) on Marketplaces as A Form of Unfair Business Competition in Indonesia

  Raihan Muhammad Maliki, Muhammad Fahmi Ramdhani, Syifa Walidatunnisa, Muhammad Habib Al badawy, Najda Inayah Nurfadiah, Muhammad Alhikam Badruttamam, Arzhety Ityana Kamalia Mukhlis, Nandang Najmudin (Author)

  183 - 192

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• Challenges Facing the BAZNAS Kendal Regency Microfinance Program in Building the Community’s Economy

  Ahmad Solekhan (Author)

  193 - 203

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• A Comparative Analysis of The Performance of Sharia-Based Stocks Versus Conventional Stocks in Manufacturing Companies Listed on The Indonesian Stock Exchange

  Oktya Tri Banowati, Arifuddin Arifuddin, Wa Ode Aswati (Author)

  204 - 214

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• The Effect of Brand Image, Product Quality, and Product Design on Consumer Decisions When Choosing L'oréal Products in Malang

  Ardi Sila Artha, Rafika Cahya Maharani (Author)

  215 - 223

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• The Utilization of Microsoft Excel in Accounting to Improve the Accuracy of Financial Reporting in the Digital Era

  Nailah Airin Nur Fadillah, Masyhuri Masyhuri (Author)

  224 - 235

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• Evaluation of Human Resource Planning Effectiveness in Reducing Fraud and Enhancing Employee Professionalism at Cireng Borojol MSMEs

  Laraswati Laraswati, Aghnia Syahrunnisa, TB. Hamim Riski, Resya Dwi Marselinna (Author)

  236 - 247

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• Implementation of A Community Service Program to Enhance the Capacity of Durian SMES

  Falah Fadhlurahman (Author)

  248 - 258

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• Optimizing the Expansion and Engineering of X-XP Express’s Logistics Facilities in West Java to Handle Surge in Shipping Volume During the “Twin Dates” and “Pay Day Sale” Periods

  Elfa Firdy Gunawan, Nur Aisyah, Harkaffi Wilmar, Estu Hafiz Pamungkas (Author)

  259 - 268

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• Analysis of Workforce Planning Strategies to Improve Operational Efficiency at FreeStyle Jacket Manufacturing

  Resya Dwi Marselina, Devan Gilang Ramadhan, Najwa Silva Indrianti, Rianty Reztu Suryadi, Ryani Viayu, Salwa Anisyahara Gunawan (Author)

  01 - 11

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• Records Management in Support of Administrative Effectiveness at PT Sankyu International Indonesia

  Shafa Salsabila, Herry Sutanto (Author)

  12 - 20

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• Financial Data Management in Support of Tax Compliance at PT Abadi Mitra Zein

  Isyfa Hasyatillah Ishaq, Herry Sutanto (Author)

  21 - 29

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• The Role of Digital Accounting Information Systems in Supporting Business Decision-Making

  Andi Qarina, Masyhuri Masyhuri (Author)

  30 - 38

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• Implementation of QRIS as an Effort to Digitize the Payment System at MSME Grocery Stores in the Serang Baru Housing Complex Block D

  Cindy Aurelia, Anidah Anidah, Na'ilah azalia efendi, Nabila friska syafira, Muhammad kosim (Author)

  39 - 49

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• Revitalization of the Rau Market in Serang City as A Strategy for Local Economic Development Based on Long-Term Planning

  Revaldy Putra Razwa, Satrio Ramadhan, Muhamad Fikri , Laeli Nur Khanifa (Author)

  50 - 69

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• An Analysis of The Impact of Technology on Transparency and Accountability in Financial Management in The Digital Age

  Rahmah Nur Aqilah, Masyhuri Masyhuri (Author)

  70 - 79

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• Digital Accounting Transformation to Enhance Efficiency, Accuracy, and Competitiveness in the Modern Era

  Sari Rahayu, Masyhuri Masyhuri (Author)

  80 - 89

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• Analysis of Opportunities and Threats or Challenges in the International Trade of Handicrafts (A Case Study of Trade Between Indonesia and Japan)

  Tithania Anzhani (Author)

  90 - 100

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• Analysis, Opportunities, Threats, and Strategies for Indonesia’s International Trade in Squid with China in 2025

  Gita Mei Wulandari (Author)

  101 - 111

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• An Analysis of The Opportunities and Challenges of Exporting Indonesian Acacia Wood Furniture to Japan Based on The Heckscher–Ohlin Theory

  Nadya Sopie Ramadani (Author)

  112 - 121

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• An Analysis of The Effect of Social Media Marketing Through Instagram Reels on Impulse Buying of Erigo Products Among College Students

  Irfani Margi Prakoso, Ratu Permata Salim, Rian Nur Firmansyah, Erwinsyah Erwinsyah (Author)

  122 - 131

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• Workforce Planning to Improve Employee Performance at PT. Primajasa Perdanaraya Utama, Bandung

  Delanur Hasanah, Diki Achmad Hidayat, Citra Zahra Viramaida, Dhiya Majdiy, Resya Dwi Marselina (Author)

  132 - 142

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• Harmony Between Heritage and Sundanese Culture: An Evaluation of Tourists’ Perceptions of Braga’s Small and Medium-Sized Enterprises And Their Contribution to Gross Domestic Product

  Dinda Tifani, Indriyani Agustina, Ilham Wiradinata, Muhamad Aditya . A, Stefani Oktavia, Rizky Nugraha, Alfachru Roziq (Author)

  143 - 152

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• Analysis of Opportunities and Threats in the Buffalo Meat Import Trade: A Case Study of Trade Between Indonesia And India

  Intan Apprinella, Daspar Daspar (Author)

  153 - 162

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• The Role of Microsoft Excel as a Financial Statement Analysis Tool in Supporting a Company’s Financial Performance

  Fatmawati Fatmawati, Masyhuri Masyhuri (Author)

  163 - 172

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