The Role of Organizational Communication at KPRI Bhakti Praja Cooperative in Central Java in Supporting Member Participation
DOI:
https://doi.org/10.65310/gs0qmy22Keywords:
Cooperative Governance, Internal Communication, Member Participation, Organizational Communication, Stakeholder Engagement.Abstract
Organizational communication was examined as a mechanism supporting member participation at KPRI Bhakti Praja Cooperative in Central Java, Indonesia. A descriptive qualitative case-study design was employed, drawing on semi-structured interviews, observation, and documentation involving five informant categories: board members, supervisors, managers, active members, and less active members. Data were analyzed through condensation, display, conclusion drawing, and verification, supported by source and technique triangulation. Findings identified vertical, horizontal, and cross-functional and cross-level communication connecting cooperative personnel with members. Annual Member Meetings, face-to-face interactions, written correspondence, social media, and WhatsApp facilitated information sharing, internal coordination, and opportunities for feedback. Vertical communication allowed administrators to convey policies and members to express concerns, whereas horizontal communication supported coordination among personnel. Cross-functional exchanges enabled members to contact relevant staff directly regarding services and organizational matters. WhatsApp provided a practical channel for distributing information, while formal meetings supported collective discussion. Accessible information and responsive interactions created opportunities for participation in meetings, service use, and cooperative programs, but did not ensure equivalent involvement among members. Participation also reflected differences in individual needs, interests, experiences, and perceived benefits. The study concludes that reciprocal, accessible organizational communication supports member participation without independently determining engagement in everyday cooperative organizational activities.
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