A Comparative Analysis of Public Trust in the Instagram Accounts @abouttng and @lapor_laksa in Accommodating Community Aspirations
DOI:
https://doi.org/10.65310/96kc6975Keywords:
Community Aspirations, Comparative Analysis, Digital Public, Communication Public Trust, Social Media.Abstract
Public trust has become an essential factor in determining the effectiveness of digital communication platforms in accommodating community aspirations. This study aims to measure and compare the level of public trust in the Instagram accounts @abouttng, a community-based media platform, and @lapor_laksa, the official Instagram account of the Tangerang City Government, in facilitating public aspirations. The research employed a quantitative approach with a comparative design. Data were collected from 200 respondents, consisting of 100 followers of @abouttng and 100 followers of @lapor_laksa, selected through quota sampling and accidental sampling techniques. Public trust was measured through cognitive, affective, and behavioral dimensions, while hypothesis testing was conducted using the Independent Samples t-test. The findings revealed a significance value of 0.000, which was lower than the established significance level (α = 0.10), indicating that the null hypothesis was rejected and the alternative hypothesis was accepted. The results confirm a significant difference in public trust between the two Instagram accounts. Respondents generally perceived @abouttng as more responsive, transparent, interactive, and effective in managing public complaints and disseminating information than @lapor_laksa. These findings suggest that communicative performance plays a more decisive role in shaping public trust than formal institutional status within digital public communication environments.
Downloads
References
Abdad, M. Y. (2022). Demonstrasi Jaringan: Strategi Alternatif Penyampaian Aspirasi Masyarakat Millennial di Era Transformasi Digital. Jurnal Dialektika: Jurnal Ilmu Sosial, 20(1), 33-48. https://doi.org/10.63309/dialektika.v20i1.30
Contri, M., Fissi, S., & Gori, E. (2025). Using Social Media For Supporting Engagement in The Public Sector: A Systematic Literature Review. Local Government Studies, 51(1), 1-23. https://doi.org/10.1080/03003930.2023.2288942
Ganiem, L. M., Mustaffa, N., Saragih, N., Hani, R., & Sovitriana, R. (2025). Public Trust versus Private Engagement: A Comparative Analysis of Digital Health Communication Strategies on Instagram. Journal of Cultural Analysis and Social Change, 3008-3019. https://doi.org/10.64753/jcasc.v10i2.2044
Gita, A. G., & Fauzi, T. N. (2025). Analysis of the Role of Instagram as a Public Communication Medium: A Case Study of the Public Relations Division of Polresta Cirebon in Building Public Trust. INFLUENCE: International Journal of Science Review, 7(3), 24-31. https://doi.org/10.54783/influencejournal.v7i3.294
Hussin, Z. N., Chin, C. P. Y., & Sondoh Jr, S. L. (2025). Engaging Citizens on Government Social Media Page: The Role of Content Characteristics. Information Polity, 30(4), 302-320. https://doi.org/10.1177/15701255251386165
Hutahaean, M., Eunike, I. J., & Silalahi, A. D. K. (2023). Do social media, good governance, and public trust increase citizens’e‐government participation? Dual approach of PLS‐SEM and FSQCA. Human Behavior and Emerging Technologies, 2023(1), 9988602. https://doi.org/10.1155/2023/9988602
Indriasari, Y., Putra, D., & Maryaningsih, M. (2026). Public Trust Matters: The Role Of DPRD Seluma Public Relations In Enhancing Public Trust Through Instagram. Journal of Law, Social Science, and Management Review, 2(3), 115-124. https://doi.org/10.70963/jlsmr.v2i3.700
Isbandi, F. S. S., Sagiyanto, A., Rahma, A., Apriani, W., Utomo, A. S., & Dasini, D. (2022). Implementasi Fitur Laksa Pada Aplikasi Tangerang Live Sebagai Layanan Aspirasi Masyarakat Tangerang. Jurnal Komunikasi, 16(1), 87-100. https://doi.org/10.21107/ilkom.v16i1.13218
Kamiawati, N., & Gultom, E. R. (2023). Media Sosial sebagai Alat Pendukung Komunikasi Politik. JSP: Jurnal Suara Politik, 2(1), 28-32. https://doi.org/10.31869/jsp.v2i1.4345
Lim, J. A., & Chae, S. (2025). LAKSA: The Digitally-Based Realization of Tangerang City's Community Public Service. International Journal of Humanities, Education, Social Sciences and Management (IJHESS), 4(5). https://doi.org/10.55227/ijhess.v4i5.1611
Nainggolan, R. R. E. (2024). Analisis Penggunaan Website dan Media Sosial Pemerintah untuk Pelayanan Publik. Jurnal Teknologi Dan Komunikasi Pemerintahan, 6(1), 1-21. https://doi.org/10.33701/jtkp.v6i1.4221
Prautami, I. (2022). Efektivitas Promosi melalui Media Sosial Instagram dan Facebook@ Abouttng pada UMKM di Kota Tangerang. Jkbm (Jurnal Konsep Bisnis Dan Manajemen), 8(2), 153-164. https://doi.org/10.31289/jkbm.v8i2.6991
Ramadani, N., Pratiwi, F. S., Syafi’i, K., & Nursafitri, D. (2025). Representasi Politik melalui Meddia Sosial: Analisis Framing Legislator terhadap Isu Publik. Jurnal Ilmu Sosial dan Humaniora, 1(4), 2005-2017. https://doi.org/10.63822/22nxwr55
Rodrigues, J. D. L., Arruda Filho, E. J. M., & Borges, F. Q. (2024). The Citizen between Disbelief and Purpose: Trust and Social Media in Government. Information Polity, 31(2) https://doi.org/10.1177/15701255261416610.
Sagiyanto, A., & Nasution, N. R. (2022). Diseminasi Informasi Akun @abouttng dalam Pemenuhan Kebutuhan Informasi Masyarakat Kabupaten Tangerang. Jurnal Komunikasi dan Kajian Media, 6(2), 129-142. https://doi.org/10.31002/jkkm.v6i2.6785
Satriannisa, H., & Rahmawati, D. E. (2025). Analysis The Effectiveness Of Tangerang City Government Communication Through Laksa Feature On The Tangerang Live Application. Jurnal Trias Politika, 9(1), 69-88. https://doi.org/10.33373/jtp.v9i1.7347
Siahaan, C., Salomo, S., & Adrian, D. (2022). Media Sosial Instagram sebagai Sarana Berkomunikasi di Lingkungan Masyarakat. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 5(8), 2843-2848. https://doi.org/10.54371/jiip.v5i8.774
Tamba, D., & Kholikin, R. A. (2025). Media Sosial dalam Membangun Opini Publik atas Layanan Pemerintah: Kajian Literatur Interaksi Sosial Digital. Jejaring Administrasi Publik, 17(2), 113–126. https://doi.org/10.20473/jap.v17i2.79710
Theocharis, Y., Boulianne, S., Koc-Michalska, K., & Bimber, B. (2023). Platform affordances and political participation: how social media reshape political engagement. West European Politics, 46(4), 788-811. https://doi.org/10.1080/01402382.2022.2087410
Widianti, M. A., Pramana, P., & Srikandi, M. B. (2025). Netizen Journalism and the Democratization of Local News: A Case Study of@ abouttng on Instagram in Tangerang, Indonesia. CHANNEL: Jurnal Komunikasi, 13(1), 62-75. https://doi.org/10.12928/channel.v13i1.1342
