AI personalization in marketing management: Consumer trust and purchase behavior in social commerce. International Journal of Economic and Business Research, [S. l.], v. 1, n. 2, p. 20–27, 2026. DOI: 10.65310/rsyee128. Disponível em: https://researchfrontiers.id/profixa/article/view/59. Acesso em: 24 may. 2026.